Texas Farmers’ Market to Celebrate Local Conservation Efforts at Monarch Festival
Austin-area ranchers and conservationists show beef and butterflies can thrive together
(AUSTIN, TX – April 3, 2018) The Texas Farmers’ Market and Environmental Defense Fund are co-hosting a Monarch Festival in Austin, Texas this weekend to educate visitors about the Monarch Butterfly Habitat Exchange, a new program for restoring and conserving high-quality monarch habitat on America’s private working lands. The exchange launched on March 1, 2018 with its first five projects located in Texas.
Amy and George Greer, sixth generation ranchers at Winters Family Beef located in Brady, Texas, are early participants in the exchange and sell their Angus and Wagyu beef every weekend at the Texas Farmers’ Market. The Greers and monarch experts from Environmental Defense Fund will be available for interviews.
Market visitors can stop by the main market tent to enjoy a variety of monarch butterfly activities, including monarch butterfly face painting and butterfly wing balloons from Tony the Clown. The first 15 shoppers who sign up for Texas Farmers’ Market weekly newsletter will receive a milkweed start from f-stop farm to grow monarch habitat.
Where:
Saturday, April 7 at Lakeline, 10 a.m. – 12 p.m., 11200 Lakeline Mall Drive, Cedar Park, Texas 78613
Sunday, April 8 at Mueller, 11 a.m. – 1 p.m., 4209 Airport Blvd., Austin, Texas 78722
Who:
- Amy and George Greer, sixth generation ranchers at Winters Family Beef
- David Wolfe, director of conservation strategies at Environmental Defense Fund
Photos: Dropbox folder to download photos of monarchs and George and Amy Greer (please include: “Photo courtesy of Environmental Defense Fund”)
Video: YouTube video featuring EDF’s David Wolfe and George and Amy Greer
With more than 3 million members, Environmental Defense Fund creates transformational solutions to the most serious environmental problems. To do so, EDF links science, economics, law, and innovative private-sector partnerships to turn solutions into action. edf.org
Media Contact
Latest press releases
-
New Report on Groundwater Details Data Gaps, Opportunities to Protect Critical Water Supply in New Mexico
January 14, 2026 -
Dozens of Public Interest Groups Send Letter to Trump EPA to Oppose Weakening Health-Protective Vehicle Standards
January 14, 2026 -
New York State of the State Highlights Opportunities Where State Can Expand Climate Action
January 13, 2026 -
A Tighter Pollution Cap is an Affordability, Economic Win for California
January 13, 2026 -
Trump EPA Finalizes Weak Rule to Reduce Dangerous Air Pollution from New Gas-Burning Power Plants, Ignores Health Benefits and Lives Saved from Pollution Reduction
January 12, 2026 -
Arizona Governor Announces New Groundwater Active Management Area to Protect Community
January 12, 2026